When Gopuff was looking to launch a new luxury product offering, we elevated the brand’s look and feel to express the meticulous and artisanal qualities of these well-crafted goods.
Leaning into stylized editorial photography and an understated color palette, we entered a sophisticated territory to complement these products and the customers who want them delivered instantly.
![](https://freight.cargo.site/t/original/i/26f8c05a75fc2eb1626842b6e7e2e59e442bf97e503a27a2d60869f9c488b788/OK-Luxe2_3500x3560-V2.png)
![](https://freight.cargo.site/t/original/i/ff81bc086fb3cc2cafd7641bc49cdada2df1abfd2e1a759734b461b10fef11ef/OK-BeRightThere1_3500x2000.png)